Hi! Meet Justine Lamer
Who creates Unique and Aesthetic Branding for businesses that want to be DISTINCTIVE!
My background is quite interesting! I was born and raised in France where I’ve got my bachelor’s degree in Business Marketing.
Shortly after that, I decided it was time for me to go on an adventure before starting a real career in Digital Marketing.
Therefore, in 2016, I landed in The United States of America. So, Welcome to Florida!
In 2020, after working for an amazing family for 4 years, I made the decision to open my online business where I offered Digital Marketing services.
My services included some graphic design work! And I quickly fell in love with making designs, drawing digital illustrations, and creating brand identities.
After rebranding my company, Justine Lamer, LLC, I am now offering businesses the opportunity to work with me to build an amazing brand for themselves.
I have been learning a lot of different software over the years. However, as a Graphic Designer, keeping on learning is important. Especially with advanced technology, software updates, and new trends.
My Brand Design Process
1- Inquiry & Phone Call
Every great brand design project starts with lots and lots of research. " Competitors, unique selling point, like & dislike style"
2- Finding Direction
We can use a wide variety of methods to find an agreeable Design style. "Brand Boards, Mood Boards"
The idea in step 3 is to generate as many ideas that adhere to the agreed-upon style but are also based around the research previously made.
4- Concept Refinement & Selection
Now, it is time to digitize those sketches into workable vector objects. This will also help narrow down the concepts and make small tweaks and changes.
5- Developing a System
Once the logo concept is approved and I have an overall style direction. I can start pick typography, color palette and other supporting brand assets.
6- Creating Presentation + Deliverables
The last step is to create and send the final file to the client. I will share a brand presentation and brand guidelines Manual.