JUSTINE LAMER

Hi! Meet Justine Lamer

Creative Freelance Graphic Designer

Who creates Unique and Aesthetic Branding for businesses that want to be DISTINCTIVE!

Justine Lamer Brand Designer

About Me

My background is quite interesting! I was born and raised in France where I’ve got my bachelor’s degree in Business Marketing.

Shortly after that, I decided it was time for me to go on an adventure before starting a real career in Digital Marketing.

Therefore, in 2016, I landed in The United States of America. So, Welcome to Florida!

In 2020, after working for an amazing family for 4 years, I made the decision to open my online business where I offered Digital Marketing services.

My services included some graphic design work! And I quickly fell in love with making designs, drawing digital illustrations, and creating brand identities.

After rebranding my company, Justine Lamer, LLC, I am now offering businesses the opportunity to work with me to build an amazing brand for themselves.

My Tools

I have been learning a lot of different software over the years. However, as a Graphic Designer, keeping on learning is important. Especially with advanced technology, software updates, and new trends.

Adobe Illustrator
90%
Adobe Photoshop
80%
Adobe Premier Pro
87%
Canva Pro
95%
Procreate
100%
Adobe InDesign
30%

My Brand Design Process

1- Inquiry & Phone Call

Every great brand design project starts with lots and lots of research. " Competitors, unique selling point, like & dislike style"

2- Finding Direction

We can use a wide variety of methods to find an agreeable Design style. "Brand Boards, Mood Boards"

3- Brainstorming/Sketching

The idea in step 3 is to generate as many ideas that adhere to the agreed-upon style but are also based around the research previously made.

4- Concept Refinement & Selection

Now, it is time to digitize those sketches into workable vector objects. This will also help narrow down the concepts and make small tweaks and changes.

5- Developing a System

Once the logo concept is approved and I have an overall style direction. I can start pick typography, color palette and other supporting brand assets.

6- Creating Presentation + Deliverables

The last step is to create and send the final file to the client. I will share a brand presentation and brand guidelines Manual.