JUSTINE LAMER

5 WAYS TO PROMOTE YOUR BUSINESS ON INSTAGRAM

You stopped here because you are serious about growing your business on social media and want to know the 5 ways to promote your business on Instagram.

There are multiple things you can do to make sure your audience knows who you are, what you do, what’s your business about, and what you are providing or selling.

So, I know it’s hard to promote your business without looking like an annoying salesperson that calls you every 3 days to know if you want to buy their products.

You need to find the right way to promote without overdoing it!

So, here are the 5 ways to promote your business on Instagram

Let’s go.

5 ways to promote your business on Instagram

1- SHARE YOUR STORY & BACKGROUND

Here is how:

So, you must know that Instagram is all about “connections”!

The platform encourages you to engage with your followers.

They want you to communicate, share, and influence others.

To do so, you have to be present online, and you must introduce yourself.

Have you already done that? Then, do it again.

No one knows you better than you do. YOU can always share more or show more.

So, what about talking about your background? Where are you from?

What made you do what you do today?

Once you’ve shared that, start sharing information about your products or services.

Your audience needs to understand that you have a soul and that you are providing valuable information based on your “story/background”

2- GIVE ADVICE AND TIPS FROM YOUR EXPERTISE

Here is how:

So, to promote your business on Instagram, you will need to share some of your expertise for free.

It doesn’t matter what is your industry. You have knowledge that your audience is seeking for.

Now, it’s time to give some great pieces of advice and valuable tips to your followers.

But don’t give your “secret sauce”!

Be strategic, give them only enough information for them to get results following your tips, and want to hire you as a coach/consultant or get them to buy your product.

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3- SHARE TESTIMONIAL OR REVIEWS

Here is how:

So, think about yourself as the “client” when you are about to buy a product.

Most of the time, when buying something from someone for the first time, you are more likely to read the review of the product.

It will feel “safer” buying it if you see what other people are writing about it and if they had a good experience using it or wearing it.

That’s the same if you are offering services.

So, ask your clients to write a testimonial sharing their experience working with you.

If you are comfortable enough with them (and if they are agreed,) ask them to film themselves talking about your business and the good that came up after working with you.

4- SHOW YOUR RESULTS

Here is how:

Now, truth be told, people love to see results!

So, show them that you are doing great and that your clients are getting the results they expected.

If you are selling products, share how many sales you’ve made this month!

You can also show how much money you have made and explain why.

So, make sure you are promoting your business on Instagram by giving a “good image.”

Basically, your posts, ads (or whatever you are about to share) need to say – “I AM GIVING YOU THIS, YOU ARE GETTING THIS AND THIS IS AWESOME.”

5- GIVEAWAYS

Here is how:

So, what a perfect way to promote your business, and thanks your audience for following you.

I say GIVEAWAYS!

You do not have to give away a lot, and you don’t have to do it often.

However, you can make a giveaway every time you reach one of your milestones.

For example, you reached 10k on Instagram. To celebrate, you will giveaway one of your products to one lucky winner.

If you are a coach/consultant, it may be awesome to give away one free consultation or advanced advice you only share with pay clients.

And just like that, you promoted your business, engaged with your follower, and make yourself valuable.

Thank you so much for reading about The 5 ways to promote your business on Instagram.

Before you leave, you might be interested in reading about 10 Instagram Reels ideas for small business or 5 THINGS TO DO BEFORE POSTING ON INSTAGRAM

Until next time,

Justine Lamer

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