JUSTINE LAMER

8 BEST TIPS TO CREATE THE PERFECT INSTAGRAM PROFILE

It’s time for you to level up and refresh your Instagram account. This is why I am sharing today my 8 best tips to create the perfect Instagram profile.

So, take your notebook and a pencil. I am about to write a lot of things! It’s time to make your Instagram Profile look aesthetically pleasing and professional.

Quick reminder: Instagram is a VISUAL platform!

Your Instagram Profile is like the vitrine of a shop.

People like you and I will decide in about 10 seconds if they want to follow you or not!

You know what it means, right? It means that your profile must be PERFECT.

With that being said, let’s go with my 8 best tips to create the perfect Instagram profile.

8 BEST TIPS TO CREATE THE PERFECT INSTAGRAM PROFILE

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CHOOSE THE RIGHT USERNAME

First thing first! How do you want people to find and remember you?

Your username needs to be clear, short, and simple.

So, use your first and last name if you are a person public or build a business using your name!

Make sure your name is available otherwise you will have to improvise.

Example: My brand is my name, but it was already taken on Instagram. So, I had to go with @Justiinelamer instead of @Justinelamer.

If you don’t want to use your name. Find a username that will help your future audience to understand what your account is all about.

Example: Your account is about fitness and eating healthy. So, it could be something like @fitandhealthywithj

Do you understand my point?

SAY GOODBYE TO YOUR “PERSONAL” ACCOUNT

Already switched to a Business or creator account? Then you can skip this part!

Whoever you are and whatever you do. If you want to grow an audience optimizing your Profile and grow your Instagram account. You will need to say goodbye to your “PERSONAL” ACCOUNT.

You might ask, what should I switch for? A Creator or a Business account?

The answer is pretty obvious to me!

Do you own any kind of business? Are you selling products or services? Then, switch to a business account.

Are you a digital creator, an influencer, or a blogger? Then, switch to a creator account

ADD MORE TO YOUR NAME

Alright, you figured out your username and you switched to a business or creator account.

Now, it’s time to set your profile! Starting with your NAME!

Even if your username is your first and last name, in the name section write your first name.

But don’t stop there! Add to your name, your niche!

Example: My account is about content creation and social media. So, I added to my name CONTENT CREATOR.

If my account was about traveling. I would have written something like JUSTINE – TRAVEL BLOGGER. You limited to 30 characters. So, stay short and clear.

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Tailwind Visual Marketing Suite

UPLOAD A COLORFUL AND AIRY PROFILE PICTURE

Listen to me! Your profile picture is SUPER DUPER important!

You must think that it does not matter since the picture is so small.

But believe me, if your profile picture is NET, COLORFUL, AND BEAUTIFUL it will make a difference.

If you have a business and have a logo that will fit perfectly as a profile picture, then use it!

Otherwise, SHOW YOURSELF! A clear self-portrait that shows the person behind the account is 100% recommended!

DON’T FORGET TO LINK OTHER PLATFORMS

When you edit your profile on Instagram. Right under your username, you have a section called “website”. USE IT!

Of course, if you have a website, this is where you are going to drop the link.

But what if you have a website, a YouTube channel and a Facebook page?

The answer is LINK IN BIO TOOL! I wrote an article about THE TOP 3 LINK IN BIO TOOL FOR INSTAGRAM!

So, check it out and add many links to your Instagram BIO!

WRITE INFORMATIVE AND CLEAR BIO

Are you wondering what to write in your Instagram BIO?

It’s easy! Answer those questions.

Who are you and What do you do?

What is your Instagram about? and explain what kind of value are you going to provide to your followers?

Once you’ve answered those questions. Write it down to your Bio using space!

Make it simple for your followers to understand!

You only have 150 characters to describe your account. So, make it count.

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HIGHLIGHT YOUR BEST IG STORIES

Use everything Instagram is offering you.

One of those things is Highlights!

So, time to get to work! Go to your Instagram, and start creating highlights! Share the important things you want to show your audience.

It can be stories of important information about your products or services.

But you can also create highlights to make a story introducing yourself!

That way when people find your profile. They will know things about you! It will be easier for them to follow your account because they would love to know more!

8 BEST TIPS TO CREATE THE PERFECT INSTAGRAM PROFILE

MAKE YOUR FEED AESTHETICALLY PLEASING

And here it comes! The last of the 8 best tips to create the perfect Instagram Profile!

YOU NEED TO MAKE YOUR FEED LOOK PRETTY! As crazy as it sounds, this is pure truth.

Think about your Instagram feed as a store. If the store looks clean, organized, full, and colorful. You are going to stay longer, will appreciate what you see. You might even buy something, and you will come BACK!

And that my dear readers, this is what you want people to do, when they land on your Instagram Profile. YOU WANT THEM TO STAY LONGER AND COME BACK FOR MORE.

You can have the best optimized Instagram username, name, and bio.

If your feed, look messy and your content doesn’t make up for it. It’s game over!

Do what you love! But don’t forget to make it beautiful, bright, and clear.

Find yourself a Lightroom presets.

Find what is the thing that will make your content different from other people with the same niche as you!

And that’s it!

Thank you so much for reading about the 8 best tips to create the perfect Instagram profile.

You guys can do it! LEVEL UP.

Until next time,

Justine Lamer

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6 thoughts on “8 BEST TIPS TO CREATE THE PERFECT INSTAGRAM PROFILE”

  1. Merci pour tous ces tips ma femme! Tu vois, il va falloir que je change ma photo de profil car tu as pas tort, quand c’est pas coloré de fou, l’œil va moins s’attarder ou percuter sur un compte, so next step pour moi. Et pour l’username il faudrait peut-être que je rajoute Adeline aussi, we’ll see. LOVE

    1. Je suis trop contente que mes conseils t’aide un petit peu! Et oui la photo de profil et petite mais elle est super importante. Ton compte IG est deja trop beau toute façon! ❤️

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