JUSTINE LAMER

BECOMING A BRAND DESIGNER

You stopped here because you want to know why I decided to become a Brand Designer?

Maybe, you also wonder why becoming a brand designer? What does it take?

In this blog post, I am going to share with you why I am switching career paths and build my graphic design business.

I will break this article into a couple of different sections:

  • From Digital Marketing to Graphic Design
  • What is a Brand Designer?
  • Why did I choose this aspect of Graphic Design?
  • My services & Enquiry Form

Now, let’s dive right into why becoming a brand designer?

1- FROM DIGITAL MARKETING TO GRAPHIC DESIGN

Here is my story:

My background is quite interesting! I was born and raised in France where I’ve got my bachelor’s degree in Business Marketing.

Shortly after that, I decided it was time for me to go on an adventure before starting a real career in Digital Marketing.

Therefore, in 2016, I landed in The United States of America. So, Welcome to Florida!

In 2020, after working for an amazing family for 4 years, I made the decision to open my online business where I offered Digital Marketing services.

My services included some graphic design work!

And I quickly fell in love with making designs, drawing digital illustrations, and creating brand identities.

After rebranding my company, Justine Lamer LLC, I am now offering businesses the opportunity to work with me to build an amazing brand for themselves.

2- WHAT IS A BRAND DESIGNER?

So, that is the question you are probably asking yourself.

What is a Brand Designer anyway?

A brand designer is a person that is going to use graphic design to create and build a brand for a business.

Basically, he or she will create your logo suite (primary logo, variations, sub marks), your color palette & typography pairing, but that’s not it. It goes way beyond the logo.

So, brand designers are making sure your brand is delivering a message and share a feeling. That includes a lot of research, time & guidelines.

3- WHY DID I CHOOSE THIS ASPECT OF GRAPHIC DESIGN?

Graphic design includes a lot of different project types and niches.

Here is some of them:

  • Logo design
  • UX/UI & Web design
  • Editorial Design
  • Branding
  • Social media & Digital Design
  • Illustration & Digital Art
  • Package design

Instead of doing a little bit of everything graphic design, I decided to focus on Logo, Branding, and Digital Design.

The reason is that I love building brand language (meaning how to communicate through words and stories) and brand visual (meaning how to communicate through photos, graphics, and colors.

I also love typography and find myself customizing fonts often!

I do have a hobby of drawing digital illustrations and I like to be able to draw unique pieces for brands.

4- MY SERVICES AND ENQUIRY FORM

So, I am offering 3 different branding packages.

  • Branding Basic
  • Branding Startup
  • Branding Ultimate

You can go check them out here: My Services.

If this article already sold you and you wish to work with me, simply answer the Enquiry Form Here!

If you can’t find what you are looking for and wish to get further info, you can always contact me at Justine@justinelamer.com

Thank you so much for reading about why becoming a brand designer.

Before you leave, you might be interested in 10 amazing free fonts for commercial use.

Until next time,

Justine Lamer

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