JUSTINE LAMER

Pinterest

WHY I PRIORITIZE PINTEREST OVER INSTAGRAM?

Why I prioritize Pinterest over Instagram

If you stopped here, it’s because you want to know why I prioritize Pinterest over Instagram?

Of course, it doesn’t mean I totally gave up Instagram (still obsessed, still posting). It simply means I prioritize my time and energy on creating content for Pinterest.

So today, I am sharing 5 reasons why I prioritize Pinterest over Instagram.

1- MORE IMPRESSIONS AND WEBSITE TRAFFIC

With less work!

Because let’s be honest, getting impressions/views AKA “reach” on Instagram is hard!

You’ve to produce so much more work to know what’s working and what is not.

Of course, you have to work a little for both platforms with the caption, images, and hashtags.

But, I have seen a big difference between Pinterest and Instagram.

If I make my Pinterest Pin right (meaning good SEO, hashtag, title, and description), I am 80% sure that my pin will blow up, get traffic to my website, and get me, new followers.

However, I can spend 2 hours creating the coolest pic for Instagram, researching for new hashtags, and write an engaging caption.

And still, I am not sure that the post will get impressions (reach).

It is a lot of time wasted for a “maybe”.

So, if I have really important information to share about a blog post or a YouTube video. I would always spend more time doing it on Pinterest.

2- FASTEST GROWTH (Link Clicks + Followers)

So, when I really started to care about my content on Instagram, I started to grow.

However, I had to spend SO MUCH TIME on the platform to be able to get to 3600 followers. 

And, that’s not a lot! Because I started to invest myself on Pinterest!

I’ve seen huge growth on Pinterest, really fast!

So, after 5 months of really taking care of my Pinterest Profile and Pin Design, I have seen a growth from 60k monthly viewers to 2.1 MILLION!

The same happened with followers. I started with 5 followers to 3100, now!

It took me more than a year to get 3600 on Instagram! I know you can grow faster on this platform but that’s a lot of work!

 

SHOP MY DIGITAL STICKERS

3- PEOPLE ARE MORE INTERESTED

What I mean by this is that people care about the content you publish on Pinterest.

Look at yourself, you probably end up reading my blog post because you cared about the information I was about to provide!

However, how many people on Instagram read the caption under your photos? One out of 35? 

Browsing on Pinterest is easy and you can get information on the topic you are looking for.

4- EASIER TO CREATE AND SHARE CONTENT

So, I don’t know about you but for me, creating Instagram posts takes me hours. 

As said earlier, you have to research hashtags, write an engaging caption, and edit your picture. You need to create something people are going to like “visually”. You want them to stop on your post and ENGAGE!

So, you need to spend time!

Pin creation is a bit different, you can design an amazing and attractive pin once, and then use this template for your future pins! 

Obviously, you will need to change texts and images but let’s be real, it doesn’t have to be EXCEPTIONAL but informational!

The process of sharing your pins is simple and easy.

And, if you have Tailwind, you are the KING.

5- SOCIAL MEDIA PLATFORM BUT SEARCH ENGINE

So, the last reason why I prioritize Pinterest over Instagram is the fact that Pinterest is a social media platform that acts as a search engine.

So, if you are good a SEO (Search Engine Optimization), you have a good chance to be found for what you are ranking for in your niche!

Like YouTube or Google.

Thank you so much for reading about why I prioritize Pinterest over Instagram?

Before you leave, you might be interested in reading about SEO PINTEREST BOARD OPTIMIZATION or HOW TO DESIGN THE PERFECT PIN WITH OVER

Until next time,

Justine Lamer

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HOW TO CREATE A PINTEREST VIDEO PIN IN CANVA FOR FREE

How to create a pinterest video pin in canva for free

I am so excited to share how to create a Pinterest video Pin In Canva for FREE!

What is CANVA

Canva is a tool that makes it possible to design anything and publish anywhere. With its user-friendly drag and drop tool and thousands of customizable templates. 

What can you do with Canva?

With Canva, you can easily create beautiful documents & designs for any occasion and purpose. From social media posts to presentations, you can browse more than 65,000 editable templates or you can start from scratch if you’re feeling adventurous.

So, Canva also makes it easy for you to access millions of stock images, illustrations, icons, and fonts inside the app.

You can also:

  • Store, organize, and edit your images in a breeze
  • Customize your templates and share them with your team to edit
  • Publish your designs anywhere to reach your audience

So now, let’s dive right into how to create a Pinterest video Pin in Canva for Free!

How to create a pinterest video pin in canva for free

SET UP A CANVA ACCOUNT

First thing first, you need to go to www.canva.com and sign up for your free account.

You will be able to sign up with your Facebook account or Gmail account, but also with any other email address.

 

how to create a pinterest video pin in canva for free

So, create your account, with your name, email, and password.

Next, Canva will ask you, what will you using Canva for? You can answer, personal or small business.

You can skip the next questions. They will ask you if you want to try Canva Pro for free! It’s a 30 day free trial. 

Otherwise, select “Maybe Later”

HOW TO CREATE A PINTEREST VIDEO PIN

Now, let’s get into this tutorial, shall we?

Once your account is set up, Canva will ask you to create your first design!

So, into the search bar, tap Pinterest and select Pinterest Video Pin.

how to create a pinterest video pin in canva for free

Choose a template

The cool thing about Canva is their templates!

You will have a lot of templates to choose from.

So, from here, select one of their templates.

how to create a pinterest video pin in canva for free

Change the background Video

Now that you have selected your template, it’s time to customizing it!

To do so, you will start by changing the background video.

So, select the background (you will know it’s selected when you will see a blue line around it).

From there, upload your own video or select a new one from their library.

 

Customize the template

It’s time for you to customize this template.

After changing the background video, you can change the text and also change the font!

You will also be able to add some more texts or graphics, like an arrow, for example.

 

EXPORT YOUR PINTEREST VIDEO PIN

Once your design is done, save your work!

So, note that Canva is saving the work you are doing while you are doing it, so unless you delete your design, you can always find it on your Canva account.

To save your Pinterest Video Pin, click on the three dots in the right corner.

Then, click on Download and your work will be save on your computer.

 

YOU DID IT!

Now, you only have to create a pin on Pinterest and add your video.

Thank you so much for reading about how to create a Pinterest video pin in Canva for free.

Before you leave, you might be interested in reading about why you should switch to a Pinterest Business account? or SEO Pinterest Board Optimization!

Until next time,

Justine Lamer

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KEEP READING

SEO PINTEREST BOARDS OPTIMIZATION (HOW TO GROW FASTER)

SEO PINTEREST BOARDS OPTIMIZATION

Are you ready to learn about SEO Pinterest boards optimization, and want to know the keys to grow your Pinterest account faster? If the answer is YES, you stopped at the right place.

In today’s blog post, I am going to bring you deep into what you need to do to optimize your Pinterest boards for SEO (Search Engine Optimization).

You will find out how to write the correct title, description, and choose the perfect board cover.

So, without further a due, let’s dive into it.

SEO PINTEREST BOARDS OPTIMIZATION

1- CREATE BOARDS RELATED TO YOUR NICHE

So, you want to grow your Pinterest account, meaning you want people to find your pins, boards, and profile, right? But how do you get people to find YOU?

Well, the first thing you need to do is figuring out what’s your niche.

Are you a content creator? An artist? A Beauty guru?

Once you know what the niche of your Pinterest business account will be, you can start thinking about different categories of this subject.

These categories will be your boards.

Alright, let me share an example! If we are looking at my Pinterest Profile.

I am a social media consultant and content creator.

So, my niche is about social media platforms and content creation.

Therefore, my boards are about Instagram, Pinterest, but also about how to edit pictures, iPhone apps, and more.

2- OPTIMIZE BOARDS TITLE FOR SEO

When creating a Pinterest Board, the first thing to do is to name it!

So, you will need to find the perfect title and optimized it for SEO.

For example, if you want to create a board about Instagram because your Pinterest account is about social media, don’t name your board Instagram.

Try to find a more advanced title like BEST INSTAGRAM TIPS 2020 or THE BEST INSTAGRAM STRATEGIES.

3- OPTIMIZE BOARDS DESCRIPTION FOR SEO

So, once you found the perfect name for your Pinterest board, it’s time to take care of the description.

And, the description is KEY!

Why? Because in the description of the board, you can write a lot more than on your title.

This is where your keyword search begins.

So, you will need to describe what you are going to pin on this board while including keywords.

Let’s go back to the example of the best Instagram strategies board.

Now, think of what people will search on Pinterest to find answers about Instagram strategies.

With this in mind, start writing the description of each board, being precise on what kind of answers people will get looking into it!

4- CHOOSE THE RIGHT BOARD COVER

And finally, choose the perfect board cover.

There are two kinds of board cover you can go for.

First, you can make your own born cover on any design app like CANVA or OVER.

Second, and the most simple and fast option, you can choose the board cover right into your Pinterest Pins.

This tip here is to find the pin that will describe the most what’s going on this board.

So, if one of the pin you pinned into the best Instagram strategies is a pin that shows: Instagram and Strategy on it! That’s relevant! It would be the perfect board cover.

SEO PINTEREST BOARDS OPTIMIZATION

Alright, I hope you liked to read about SEO PINTEREST BOARD OPTIMIZATION!

If you want to know more about Pinterest, you can read my blog post about how to design the perfect Pinterest pin with over.

Or you can watch the video called HOW TO GROW YOUR PINTEREST ACCOUNT OPTIMIZING YOUR PINTEREST PROFILE.

Until next time,

Xoxo,

Justine Lamer

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