MY BRANDING DESIGN PROCESS

1 Comment / Graphic Design / By Justine Lamer

Let’s talk about my branding design process!

In this blog post, I wanted to take the time to explain what happens when you decide to work with me.

So, branding your business is a big deal, this is why it’s important you understand what you are paying for!

Alright, let’s dive deep into my branding design process.

1- ENQUIRY FORM + PHONE CALL

So, the first step in the process is the Enquiry form!

If you wish to work with me, you will have to answer a couple of questions I added in my Enquiry Form.

Once you’ve entered your information, I will review them.

From there, you will receive an email from me to schedule our phone call.

So, during our phone call, we will talk a lot about you and your business.

I will ask you some more questions about your goals, design styles, and more.

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2- FINDING DIRECTION

Let’s start by identifying the design style following the brief.

I will put together 2 one page design inspirations to help you discover which design style you feel most connected to.

Those two mood boards will have deep explanations on imagery, colors, and typography chosen.

You won’t be lost and will understand my choices perfectly.

3- BRAINSTORMING AND SKETCHING

So, this step is made for me only!

Basically, I will generate as many ideas that adhere to the agreed-upon style.

So, based on the research previously made, I will brainstorm and start sketching logo designs.

Related: BECOMING A BRAND DESIGNER

4- CONCEPT SELECTION

So, once the best of my sketches is chosen, it is time to digitize them into workable vector objects.

I will send you 2 to 3 different logo design ideas in black and white.

Why black and white? So, you can focus on the concept, not on the colors.

Once the concept is chosen, I will start making tweaks and changes.

This is when your dream branding comes to life.

5- DEVELOPPING A BRANDING SYSTEM

Once the logo concept is approved, and I have an overall style direction.

I can start picking typography pairing, color palette, color combination, and other supporting brand assets.

6- PRESENTATION & DELIVERABLES

The last step is to create and send the final files in CMYK, RGB pdf, jpg, png & more.

I will send you a brand presentation and brand guidelines Manual.

BRAND PRESENTATION

is a PDF document with a heavy description of the reasons “why” and talking about how the design can support the overall company story.

BRAND GUIDELINES MANUAL

is a multiple-page document that outlines how to use the brand on a wide variety of assets.

It will outline the “do’s and don’ts” for the company’s new design.

FINAL FILES

All your files will be sent thanks to a sharing folder on OneDrive!

You will get:

CMYK, RGB & Pantone colors.
PDF, PNG, JPG, SVG, and EPS file.

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Thank you so much for reading about my branding design process!

Before you leave, you might be interested in reading about the tools and software I use as a Graphic Designer.

See you back here soon

Justine Lamer

BECOMING A BRAND DESIGNER

1 Comment / Graphic Design / By Justine Lamer

You stopped here because you want to know why I decided to become a Brand Designer?

Maybe, you also wonder why becoming a brand designer? What does it take?

In this blog post, I am going to share with you why I am switching career paths and build my graphic design business.

I will break this article into a couple of different sections:

From Digital Marketing to Graphic Design
What is a Brand Designer?
Why did I choose this aspect of Graphic Design?
My services & Enquiry Form

Now, let’s dive right into why becoming a brand designer?

1- FROM DIGITAL MARKETING TO GRAPHIC DESIGN

Here is my story:

My background is quite interesting! I was born and raised in France where I’ve got my bachelor’s degree in Business Marketing.

Shortly after that, I decided it was time for me to go on an adventure before starting a real career in Digital Marketing.

Therefore, in 2016, I landed in The United States of America. So, Welcome to Florida!

In 2020, after working for an amazing family for 4 years, I made the decision to open my online business where I offered Digital Marketing services.

My services included some graphic design work!

And I quickly fell in love with making designs, drawing digital illustrations, and creating brand identities.

After rebranding my company, Justine Lamer LLC, I am now offering businesses the opportunity to work with me to build an amazing brand for themselves.

2- WHAT IS A BRAND DESIGNER?

So, that is the question you are probably asking yourself.

What is a Brand Designer anyway?

A brand designer is a person that is going to use graphic design to create and build a brand for a business.

Basically, he or she will create your logo suite (primary logo, variations, sub marks), your color palette & typography pairing, but that’s not it. It goes way beyond the logo.

So, brand designers are making sure your brand is delivering a message and share a feeling. That includes a lot of research, time & guidelines.

3- WHY DID I CHOOSE THIS ASPECT OF GRAPHIC DESIGN?

Graphic design includes a lot of different project types and niches.

Here is some of them:

Logo design
UX/UI & Web design
Editorial Design
Branding
Social media & Digital Design
Illustration & Digital Art
Package design

Instead of doing a little bit of everything graphic design, I decided to focus on Logo, Branding, and Digital Design.

The reason is that I love building brand language (meaning how to communicate through words and stories) and brand visual (meaning how to communicate through photos, graphics, and colors.

I also love typography and find myself customizing fonts often!

I do have a hobby of drawing digital illustrations and I like to be able to draw unique pieces for brands.

4- MY SERVICES AND ENQUIRY FORM

So, I am offering 3 different branding packages.

Branding Basic
Branding Startup
Branding Ultimate

You can go check them out here: My Services.

If this article already sold you and you wish to work with me, simply answer the Enquiry Form Here!

If you can’t find what you are looking for and wish to get further info, you can always contact me at Justine@justinelamer.com

Thank you so much for reading about why becoming a brand designer.

Before you leave, you might be interested in 10 amazing free fonts for commercial use.

Until next time,

Justine Lamer

HOW TO BRAINSTORM YOUR PERSONAL BRAND

Leave a Comment / Lifestyle / By Justine Lamer

You stopped here because you want to know how to brainstorm your personal brand.

So, you might be serious about building your brand identity and hiring a brand designer to make your personal brand dream to life.

To make sure your brand designer or yourself, build a personal brand that matches your beliefs, your message, and yourself as a whole, you will need to brainstorm.

Now, when I say brainstorm, I mean big, huge, hard work on what is your desire about this personal brand.

This is going to represent YOU! Promote You and be a part of YOU.

So, let’s dive right into how to brainstorm your personal brand.

1 – COLOR PSYCHOLOGY

So, you are going to choose between 4 to 6 colors that will represent your brand.

Those colors are going to be used in everything you are going to create and share online.

So, it will be placed in your logo, banners, graphics, social media posts, etc.

Therefore, you need to make sure you are understating the color of your brand.

You need to look online at what is the meaning of the colors you are about to choose.

If it matches what you want to “show off” when people look at your brand, this is JACKPOT!

2 – MOOD BOARD

If you follow me on Instagram @justiinelamer, you will already know that mood boards are my favorites!

So, like a vision board, a mood board will help you visualize the vibe you’re going for.

But instead of setting goals for your life, you are setting up “a style, mood, vibe” to people that are going to look at your brand.

So, build your mood board with pictures, styles, textures, elements, and everything that you would like to incorporate into your personal brand.

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3 – FONTS

Now, know that the fonts you are about to choose are as important as your color palette!

Because, same as the colors, you will use those fonts for EVERYTHING.

The goal here is to choose two fonts that will complete each other.

Your brand designer can help with that.

However, you can start looking on your side what kind of font style you want to go for.

There are so many different kinds of font you can look at, and this can be a little bit overwhelming.

I invite you to go to websites like Dafont.com or Google font and look at the different styles.

4- TAGLINE – BRAND MESSAGE

Here comes the most difficult part.

So, you will need to figure out your tagline.

A tagline will put you in a little box and will help people understand what you do.

For example, my brand is Justine Lamer! That’s my name, easy.

However, my tagline is Digital Marketing.

It says it all! Now, that’s your turn. Who are you? What do you do?

Then, once the tagline is set up, figure out what’s your brand message!

Basically, answer this question: Who do you help and how?

Thank you so much for reading about the HOW TO BRAINSTORM YOUR PERSONAL BRAND.

Before you leave, you might be interested in reading about the 5 ways to promote your business on Instagram or 10 productive things to do when bored at home.

Until next time,

Justine Lamer

brand design