MY BRANDING DESIGN PROCESS
Let’s talk about my branding design process!
In this blog post, I wanted to take the time to explain what happens when you decide to work with me.
So, branding your business is a big deal, this is why it’s important you understand what you are paying for!
Alright, let’s dive deep into my branding design process.
1- ENQUIRY FORM + PHONE CALL
So, the first step in the process is the Enquiry form!
If you wish to work with me, you will have to answer a couple of questions I added in my Enquiry Form.
Once you’ve entered your information, I will review them.
From there, you will receive an email from me to schedule our phone call.
So, during our phone call, we will talk a lot about you and your business.
I will ask you some more questions about your goals, design styles, and more.
2- FINDING DIRECTION
Let’s start by identifying the design style following the brief.
I will put together 2 one page design inspirations to help you discover which design style you feel most connected to.
Those two mood boards will have deep explanations on imagery, colors, and typography chosen.
You won’t be lost and will understand my choices perfectly.
3- BRAINSTORMING AND SKETCHING
So, this step is made for me only!
Basically, I will generate as many ideas that adhere to the agreed-upon style.
So, based on the research previously made, I will brainstorm and start sketching logo designs.
4- CONCEPT SELECTION
So, once the best of my sketches is chosen, it is time to digitize them into workable vector objects.
I will send you 2 to 3 different logo design ideas in black and white.
Why black and white? So, you can focus on the concept, not on the colors.
Once the concept is chosen, I will start making tweaks and changes.
This is when your dream branding comes to life.
5- DEVELOPPING A BRANDING SYSTEM
Once the logo concept is approved, and I have an overall style direction.
I can start picking typography pairing, color palette, color combination, and other supporting brand assets.
6- PRESENTATION & DELIVERABLES
The last step is to create and send the final files in CMYK, RGB pdf, jpg, png & more.
I will send you a brand presentation and brand guidelines Manual.
BRAND PRESENTATION
is a PDF document with a heavy description of the reasons “why” and talking about how the design can support the overall company story.
BRAND GUIDELINES MANUAL
is a multiple-page document that outlines how to use the brand on a wide variety of assets.
It will outline the “do’s and don’ts” for the company’s new design.
FINAL FILES
All your files will be sent thanks to a sharing folder on OneDrive!
You will get:
- CMYK, RGB & Pantone colors.
- PDF, PNG, JPG, SVG, and EPS file.
Thank you so much for reading about my branding design process!
Before you leave, you might be interested in reading about the tools and software I use as a Graphic Designer.
See you back here soon
Justine Lamer