business brand Archives - JUSTINE LAMER

HOW TO BRAINSTORM YOUR PERSONAL BRAND

Leave a Comment / Lifestyle / By Justine Lamer

You stopped here because you want to know how to brainstorm your personal brand.

So, you might be serious about building your brand identity and hiring a brand designer to make your personal brand dream to life.

To make sure your brand designer or yourself, build a personal brand that matches your beliefs, your message, and yourself as a whole, you will need to brainstorm.

Now, when I say brainstorm, I mean big, huge, hard work on what is your desire about this personal brand.

This is going to represent YOU! Promote You and be a part of YOU.

So, let’s dive right into how to brainstorm your personal brand.

1 – COLOR PSYCHOLOGY

So, you are going to choose between 4 to 6 colors that will represent your brand.

Those colors are going to be used in everything you are going to create and share online.

So, it will be placed in your logo, banners, graphics, social media posts, etc.

Therefore, you need to make sure you are understating the color of your brand.

You need to look online at what is the meaning of the colors you are about to choose.

If it matches what you want to “show off” when people look at your brand, this is JACKPOT!

2 – MOOD BOARD

If you follow me on Instagram @justiinelamer, you will already know that mood boards are my favorites!

So, like a vision board, a mood board will help you visualize the vibe you’re going for.

But instead of setting goals for your life, you are setting up “a style, mood, vibe” to people that are going to look at your brand.

So, build your mood board with pictures, styles, textures, elements, and everything that you would like to incorporate into your personal brand.

SHOP MY DIGITAL STICKERS

3 – FONTS

Now, know that the fonts you are about to choose are as important as your color palette!

Because, same as the colors, you will use those fonts for EVERYTHING.

The goal here is to choose two fonts that will complete each other.

Your brand designer can help with that.

However, you can start looking on your side what kind of font style you want to go for.

There are so many different kinds of font you can look at, and this can be a little bit overwhelming.

I invite you to go to websites like Dafont.com or Google font and look at the different styles.

4- TAGLINE – BRAND MESSAGE

Here comes the most difficult part.

So, you will need to figure out your tagline.

A tagline will put you in a little box and will help people understand what you do.

For example, my brand is Justine Lamer! That’s my name, easy.

However, my tagline is Digital Marketing.

It says it all! Now, that’s your turn. Who are you? What do you do?

Then, once the tagline is set up, figure out what’s your brand message!

Basically, answer this question: Who do you help and how?

Thank you so much for reading about the HOW TO BRAINSTORM YOUR PERSONAL BRAND.

Before you leave, you might be interested in reading about the 5 ways to promote your business on Instagram or 10 productive things to do when bored at home.

Until next time,

Justine Lamer

HOW AND WHY STARTED BRANDING YOURSELF?

1 Comment / Social media blog / By Justine Lamer

If you ever wondered how and why started branding yourself? This blog post is FOR YOU!

What is “branding myself” mean? You might ask! Branding yourself means developing a professional identity.

An identity that matches who you are and what’s your business’s message.

Do you need to own a business to brand yourself? No!

Are you going to be able to brand yourself on your own? Yes!

Is branding yourself will be helpful if you are an influencer or a blogger? Yes.

Will you need to spend some money or trademark your brand? No. (Unless this is what you want)

Now that I answered a couple of your interrogations.

Let’s get into how and why started branding yourself?

WHY YOU SHOULD START BRANDING YOURSELF?

1- RECOGNITION

Whoever you are (Business, Blogger, Influencer, Online Shop, Social Media, or Content Creator).

And, Whatever you do.

When you do it, you want people to know this is you, from you, and created by you.

The most important thing about why you should start branding yourself is recognition.

2- COLLABORATION

The next thing about why started branding yourself is to be taken seriously.

Branding yourself shows potential clients, sponsors, or collaborators, how serious you are about your business, blog, Instagram account, or more.

You are more likely to work with those companies, small shops, or big brands with a similar brand message.

3- SECURITY

If you are a content creator, you are spending most of your time working on new designs, illustrations, and more. That means that you need to brand your content.

The risk of someone stealing your ideas is INEVITABLE.

When you start branding yourself, you can trademark your business name, logo, etc.

That way your content is protected!

You can start branding your images and videos with a logo or website! They can’t take that from you!

HOW TO START BRANDING YOURSELF?

1- NAME OR USERNAME

Sounds like the most basic information ever.

What do I mean by name or username? I mean for you to use the same name or username on every single social media platform.

Even on the platforms, you are not using! Why? Because you don’t want anyone pretending to be you on the platforms you don’t use.

Although, you never know if, in a couple of months, you decide to finally use it. Your name might be already taken.

If you are using the same username everywhere, it will be easier for people to find you.

2- LOGO

The best way to brand yourself is to make a logo.

It can be your name, the name of your business, or your shop.

You can make a logo with a picture or a symbol that represents who you are and what you do.

Don’t worry, you do not need to be a graphic designer or to pay tons of money to make a logo.

Here are two ways to learn how to make your own.

1- I wrote a blog post about Logo Design: Easy Way to create your own.

2- I uploaded a video on my YouTube channel: How to make a logo for free in 2020.

3- COLOR PALETTE AND GRAPHIC DESIGN

Now that you got your brand name and your logo. You need to decide on colors and graphics that will help people remember you.

It’s like your signature! You could find the perfect Lightroom preset. Use it to every single image you are posting on social media.

You also have to start using the same kind of design.

When created pins for Pinterest or your feature image for your blog posts for example.

Keep using the same colors, typographies, and designs for everything you create.

People will start to know your work and will be aware of what you are offering. How? Because the colors and designs you chose will deliver a strong message of what your brand is about.

This is why it’s important to make some research before.

Choose the right colors and graphics design that are going to be associate with your brand.