graphic designer Archives

TOOLS AND SOFTWARE I USE AS A GRAPHIC DESIGNER

4 Comments / Graphic Design / By Justine Lamer

You stopped here because you want to know the tools and software I use as a Graphic Designer.

So, in this blog post, I will share everything I ever used to create amazing designs!

I am about to upgrade some of my tools, (coming up this week).

Therefore, I will share that as well!

Now, let’s dive right into the tools and software I use as a Graphic Designer.

1- TOOLS

So, let’s start with the tools I am using to run my Graphic Design Business.

Desktop & more

As of right now, I am using a Laptop!

So, I have the Macbook Pro 13inch from 2019.

This is my main tool! I do absolutely everything on it, like video editing, photo editing, logo design, etc.

Now, I told you I was upgrading some of my tools. I am getting the Mac Mini (desktop).

So, I will keep my Macbook Pro for when I need to work on the go!

With the Mac Mini, I’ve got a brand new LG 4k Display that I cannot wait to use!

iPad & more

I have quite a lot of little tools I am using every day as a Graphic Designer.

One of them is a really cool gaming mouse that I literally stole from my husband.

I loved it so much that he had to buy a new one for himself 😂

So, the mouse is a Logitech G Pro wireless

With this mouse, I also got a really cool keyboard from the Brand Jelly comb!

I love it because I can add multiple devices and switch between my computer to my iPad.

Here is the Keyboard: Jelly Comb Bluetooth Keyboard

Last but not least of my tool is my iPad Pro 11inch 2020 and my Apple Pencil 2nd generation.

2- SOFTWARE

The Adobe Creative Cloud

Alright, I use multiple software as a Graphic Designer.

A lot of them are included in my Adobe creative cloud subscription.

Adobe Illustrator: Logo Design
Adobe Photoshop: Photo editing, social media posts.
Adobe Premiere Pro: Video editing

More Software

Astropad Studio: Turn your iPad into a drawing tablet with Astropad Studio. Extend your Mac display to any iPad or Mac.
Procreate: Most powerful and intuitive digital illustration app available for iPad. It’s packed with features artists love, and it’s an iPad exclusive.
Canva: Create beautiful designs with your team. Use Canva’s drag-and-drop feature and layouts to design, share and print business cards.

Thank you so much for reading about the tools and software I use as a graphic designer.

Before you leave, you might be interested in reading about Skillshare classes you must take to master graphic design.

See you again soon,

Justine Lamer

BECOMING A BRAND DESIGNER

1 Comment / Graphic Design / By Justine Lamer

You stopped here because you want to know why I decided to become a Brand Designer?

Maybe, you also wonder why becoming a brand designer? What does it take?

In this blog post, I am going to share with you why I am switching career paths and build my graphic design business.

I will break this article into a couple of different sections:

From Digital Marketing to Graphic Design
What is a Brand Designer?
Why did I choose this aspect of Graphic Design?
My services & Enquiry Form

Now, let’s dive right into why becoming a brand designer?

1- FROM DIGITAL MARKETING TO GRAPHIC DESIGN

Here is my story:

My background is quite interesting! I was born and raised in France where I’ve got my bachelor’s degree in Business Marketing.

Shortly after that, I decided it was time for me to go on an adventure before starting a real career in Digital Marketing.

Therefore, in 2016, I landed in The United States of America. So, Welcome to Florida!

In 2020, after working for an amazing family for 4 years, I made the decision to open my online business where I offered Digital Marketing services.

My services included some graphic design work!

And I quickly fell in love with making designs, drawing digital illustrations, and creating brand identities.

After rebranding my company, Justine Lamer LLC, I am now offering businesses the opportunity to work with me to build an amazing brand for themselves.

2- WHAT IS A BRAND DESIGNER?

So, that is the question you are probably asking yourself.

What is a Brand Designer anyway?

A brand designer is a person that is going to use graphic design to create and build a brand for a business.

Basically, he or she will create your logo suite (primary logo, variations, sub marks), your color palette & typography pairing, but that’s not it. It goes way beyond the logo.

So, brand designers are making sure your brand is delivering a message and share a feeling. That includes a lot of research, time & guidelines.

3- WHY DID I CHOOSE THIS ASPECT OF GRAPHIC DESIGN?

Graphic design includes a lot of different project types and niches.

Here is some of them:

Logo design
UX/UI & Web design
Editorial Design
Branding
Social media & Digital Design
Illustration & Digital Art
Package design

Instead of doing a little bit of everything graphic design, I decided to focus on Logo, Branding, and Digital Design.

The reason is that I love building brand language (meaning how to communicate through words and stories) and brand visual (meaning how to communicate through photos, graphics, and colors.

I also love typography and find myself customizing fonts often!

I do have a hobby of drawing digital illustrations and I like to be able to draw unique pieces for brands.