You stopped here because you want to know how to brainstorm your personal brand.
So, you might be serious about building your brand identity and hiring a brand designer to make your personal brand dream to life.
To make sure your brand designer or yourself, build a personal brand that matches your beliefs, your message, and yourself as a whole, you will need to brainstorm.
Now, when I say brainstorm, I mean big, huge, hard work on what is your desire about this personal brand.
This is going to represent YOU! Promote You and be a part of YOU.
So, let’s dive right into how to brainstorm your personal brand.
1 – COLOR PSYCHOLOGY
So, you are going to choose between 4 to 6 colors that will represent your brand.
Those colors are going to be used in everything you are going to create and share online.
So, it will be placed in your logo, banners, graphics, social media posts, etc.
Therefore, you need to make sure you are understating the color of your brand.
You need to look online at what is the meaning of the colors you are about to choose.
If it matches what you want to “show off” when people look at your brand, this is JACKPOT!
2 – MOOD BOARD
If you follow me on Instagram @justiinelamer, you will already know that mood boards are my favorites!
So, like a vision board, a mood board will help you visualize the vibe you’re going for.
But instead of setting goals for your life, you are setting up “a style, mood, vibe” to people that are going to look at your brand.
So, build your mood board with pictures, styles, textures, elements, and everything that you would like to incorporate into your personal brand.
SHOP MY DIGITAL STICKERS
3 – FONTS
Now, know that the fonts you are about to choose are as important as your color palette!
Because, same as the colors, you will use those fonts for EVERYTHING.
The goal here is to choose two fonts that will complete each other.
Your brand designer can help with that.
However, you can start looking on your side what kind of font style you want to go for.
There are so many different kinds of font you can look at, and this can be a little bit overwhelming.
I invite you to go to websites like Dafont.com or Google font and look at the different styles.
4- TAGLINE – BRAND MESSAGE
Here comes the most difficult part.
So, you will need to figure out your tagline.
A tagline will put you in a little box and will help people understand what you do.
For example, my brand is Justine Lamer! That’s my name, easy.
However, my tagline is Digital Marketing.
It says it all! Now, that’s your turn. Who are you? What do you do?
Then, once the tagline is set up, figure out what’s your brand message!
Basically, answer this question: Who do you help and how?