Instagram Tips Archives - JUSTINE LAMER

10 INSTAGRAM REELS IDEAS FOR SMALL BUSINESSES

2 Comments / Social media blog / By Justine Lamer

I am so glad you decided to stop by to get 10 Instagram Reels ideas for small businesses.

Instagram’s new feature, called “Reels” can be intimated. Especially, when owning a small online business.

What are you supposed to do? What kind of content are you suppose to make for it?

I am writing this to help you figure this out!

So, let’s get into 10 Instagram Reels ideas for small businesses.

1- INTRODUCE OR REINTRODUCE YOUR BUSINESS

Here is how:

In 30 seconds, you will have to answer the following questions:

Who are you? (Your name, business name, and your logo)
What do you do? (Services, Products)
Why are you doing it? (Your business values and motivations)

2- PRESENT YOUR SERVICES/PRODUCTS

Here is how:

Don’t make it boring, MAKE IT FUN!

Show your products with different scenery.
Show your making process.
Show how to use it
If you sell services, show your packages, prices, flyers, website.

SHOP MY DIGITAL STICKERS

3- SHARE TESTIMONIALS

Here is how:

Ask your customers/clients to record short videos about your business.

Send an email to your current customer and ask for a 10sec review.
Add those videos one after another with overlay text.

This will bring new trusty customers/clients.

4- EXPOSE YOUR BUSINESS TOOLS

Here is how:

So, you have to show what’s your bare necessity when managing your business.

What do you use to create?
What apps do you need?
What’s your “to go” devices? (Computer, Ipad)

5- ROOM TOUR

Here is how:

Show your business environment.

Where do you work and get things done?
What’s on your desk?
How is everything set up for success?

6- BUSINESS ORGANIZATION AND PRODUCTIVITY

Here is how:

What do you do to stay organized in your business? How do you stay motivated through the day?

Show your to-do list of the day.
What are your goals for the month?
Share your weekly planning.

7- THE BUSINESS PROCESS

Here is how:

So, you will need to give some tips and advice on how to start a small business.

Share some useful information about your background and what you learned.

How to build a website?
What do you need to make a product?
How to do taxes?

8- INTRODUCE YOUR TEAM

Here is how:

Start by talking about you and your hobbies.

Then, introduce each person you are working with.

Solopreneur? No problem!

Make a fun video of you, presenting your team as yourself!!!

9- SHOW YOUR BUSINESS OUTIFTS

Here is how:

What is in your closet?

What do you wear daily?
What’s your favorite outfit to get things done?
How do you mix chic and comfortable when managing a business from home?

10- BEHIND THE SCENE

Here is how:

Show what you do every day for your small business.

THOSE ARE MY FAVORITE REELS TO WATCH:

Day in your business life.
Fill up an order.
Help customers
Content creation and editing process.

Thank you so much for reading about 10 Instagram Reels ideas for small businesses.

Before you leave, you might be interested in reading about TOP 3 INSTAGRAM STORY APPS OF 2020 or 5 THINGS TO DO BEFORE POSTING ON INSTAGRAM

Until next time,

Justine Lamer

WATCH NOW

KEEP READING

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THE MEANING OF BRANDING FOR SMALL BUSINESSES

5 THINGS TO DO BEFORE POSTING ON INSTAGRAM

1 Comment / Social media blog / By Justine Lamer

Today, I want to share with you the 5 things to do before posting on Instagram.

Instagram is one of my favorite social media. Therefore, I spend a lot of time finding the right picture to post and the perfect caption to write.

However, this is not IT! There are steps you need to follow before posting on Instagram.

So, here are the 5 things to do before posting on Instagram.

CHOOSE WHAT TO POST

Before posting anything, you need to make sure what you are going to share with your audience.

My secret is to select a couple of different pictures and add them to the app Preview.

Preview combines the best Instagram tools into one simple app. You can rearrange the order of your posts, edit your photos, find top trending hashtags, test your hashtags, check your analytics, see the analytics of other Instagrammers, find awesome Instagram captions.

Once the photos are in the app, I rearrange them to see what photos will look better beside each other.

EDITING TIME

It’s now time to make a difference.

Think of what you are going to do with the content you want to share.

You can add your Lightroom mobile presets and be done. Or, you can go a little bit deeper into editing.

By the way, I wrote a blog post about what you need to know to make your own Lightroom presets. If you want to check that out!

Change the background of a picture. Add some text to your image.

Be creative and look at how it will look on your Instagram Feed.

WRITE AN ENGAGING CAPTION

This part is very important. One of the 5 things to do before posting on Instagram is writing an engaging caption.

So, you are probably wondering! What is an engaging caption? And how do I write one?

Well, first you need to write a caption that will match with the post you are sharing.

Then, try to talk about yourself to your audience.

Share something personal, make them want to interact with what you shared.

You can ask your audience to answer a question (It’s best to write it at the beginning of your caption).

This is what an engaging caption is! Basically, you want your followers to interact with your post. You want your audience to like, comment and share your posts.

HASHTAG RESEARCH

Yes, it sounds like a pain! But you need to make some hashtags research before posting on Instagram.

If you are trying to increase your reach and traffic on your Instagram profile, you will need to have a strong hashtag strategy.

So, go on the search section into Instagram and look for hashtags that are going to be relevant to the picture you are going to share.

Find between 15 to 20 relevant hashtags, and make sure that you are not only adding “popular” hashtags.

TAG ACCOUNTS AND ADD A LOCATION

Do not forget those steps!

Having a good hashtag strategy is not the only way to reach more people.

Look at what you are posting. If it’s a picture of you, look at what you are wearing.

Are there any brands you can tag?

Any other account, that will be interesting in sharing your content?

Also, did you know that some people are looking for new accounts to follow using “Location”?

Therefore, you cannot leave this part blank.

You must add a location to every single one of your Instagram posts.

And just like that, you have your checklist!

So, let’s recap the 5 things to do before posting on Instagram.

Find a couple of pictures you wish to share with your followers.
Get creative and add something different to your photo.
Write an engaging caption by adding personal information or a question.
Find relevant hashtags
Tag brands and add a location.

I hope you guys find today’s blog post helpful.

If you want to know more about Instagram, you can read about the 8 best tips to create the perfect Instagram profile and 5 creative Instagram stories ideas!

Have a good day,

Justine Lamer

WATCH NOW

KEEP READING

WHAT IS ADOBE CAPTURE AND HOW TO USE IT?

EVERYDAY USE OF MY WACOM TABLET

THE MEANING OF BRANDING FOR SMALL BUSINESSES

8 BEST TIPS TO CREATE THE PERFECT INSTAGRAM PROFILE

14 Comments / Social media blog / By Justine Lamer

It’s time for you to level up and refresh your Instagram account. This is why I am sharing today my 8 best tips to create the perfect Instagram profile.

So, take your notebook and a pencil. I am about to write a lot of things! It’s time to make your Instagram Profile look aesthetically pleasing and professional.

Quick reminder: Instagram is a VISUAL platform!

Your Instagram Profile is like the vitrine of a shop.

People like you and I will decide in about 10 seconds if they want to follow you or not!

You know what it means, right? It means that your profile must be PERFECT.

With that being said, let’s go with my 8 best tips to create the perfect Instagram profile.

RELATED: 5 CREATIVE INSTAGRAM STORY IDEAS

CHOOSE THE RIGHT USERNAME

First thing first! How do you want people to find and remember you?

Your username needs to be clear, short, and simple.

So, use your first and last name if you are a person public or build a business using your name!

Make sure your name is available otherwise you will have to improvise.

Example: My brand is my name, but it was already taken on Instagram. So, I had to go with @Justiinelamer instead of @Justinelamer.

If you don’t want to use your name. Find a username that will help your future audience to understand what your account is all about.

Example: Your account is about fitness and eating healthy. So, it could be something like @fitandhealthywithj

Do you understand my point?

SAY GOODBYE TO YOUR “PERSONAL” ACCOUNT

Already switched to a Business or creator account? Then you can skip this part!

Whoever you are and whatever you do. If you want to grow an audience optimizing your Profile and grow your Instagram account. You will need to say goodbye to your “PERSONAL” ACCOUNT.

You might ask, what should I switch for? A Creator or a Business account?

The answer is pretty obvious to me!

Do you own any kind of business? Are you selling products or services? Then, switch to a business account.

Are you a digital creator, an influencer, or a blogger? Then, switch to a creator account

ADD MORE TO YOUR NAME

Alright, you figured out your username and you switched to a business or creator account.

Now, it’s time to set your profile! Starting with your NAME!

Even if your username is your first and last name, in the name section write your first name.

But don’t stop there! Add to your name, your niche!

Example: My account is about content creation and social media. So, I added to my name CONTENT CREATOR.

If my account was about traveling. I would have written something like JUSTINE – TRAVEL BLOGGER. You limited to 30 characters. So, stay short and clear.

UPLOAD A COLORFUL AND AIRY PROFILE PICTURE

Listen to me! Your profile picture is SUPER DUPER important!

You must think that it does not matter since the picture is so small.

But believe me, if your profile picture is NET, COLORFUL, AND BEAUTIFUL it will make a difference.

If you have a business and have a logo that will fit perfectly as a profile picture, then use it!

Otherwise, SHOW YOURSELF! A clear self-portrait that shows the person behind the account is 100% recommended!

DON’T FORGET TO LINK OTHER PLATFORMS

When you edit your profile on Instagram. Right under your username, you have a section called “website”. USE IT!

Of course, if you have a website, this is where you are going to drop the link.

But what if you have a website, a YouTube channel and a Facebook page?

The answer is LINK IN BIO TOOL! I wrote an article about THE TOP 3 LINK IN BIO TOOL FOR INSTAGRAM!

So, check it out and add many links to your Instagram BIO!

WRITE INFORMATIVE AND CLEAR BIO

Are you wondering what to write in your Instagram BIO?

It’s easy! Answer those questions.

Who are you and What do you do?

What is your Instagram about? and explain what kind of value are you going to provide to your followers?

Once you’ve answered those questions. Write it down to your Bio using space!

Make it simple for your followers to understand!

You only have 150 characters to describe your account. So, make it count.

HIGHLIGHT YOUR BEST IG STORIES

Use everything Instagram is offering you.

One of those things is Highlights!

So, time to get to work! Go to your Instagram, and start creating highlights! Share the important things you want to show your audience.

It can be stories of important information about your products or services.

But you can also create highlights to make a story introducing yourself!

That way when people find your profile. They will know things about you! It will be easier for them to follow your account because they would love to know more!

MAKE YOUR FEED AESTHETICALLY PLEASING

And here it comes! The last of the 8 best tips to create the perfect Instagram Profile!

YOU NEED TO MAKE YOUR FEED LOOK PRETTY! As crazy as it sounds, this is pure truth.

Think about your Instagram feed as a store. If the store looks clean, organized, full, and colorful. You are going to stay longer, will appreciate what you see. You might even buy something, and you will come BACK!

And that my dear readers, this is what you want people to do, when they land on your Instagram Profile. YOU WANT THEM TO STAY LONGER AND COME BACK FOR MORE.

You can have the best optimized Instagram username, name, and bio.

If your feed, look messy and your content doesn’t make up for it. It’s game over!

Do what you love! But don’t forget to make it beautiful, bright, and clear.

Find yourself a Lightroom presets.

Find what is the thing that will make your content different from other people with the same niche as you!

And that’s it!

Thank you so much for reading about the 8 best tips to create the perfect Instagram profile.

You guys can do it! LEVEL UP.

Until next time,

Justine Lamer

Instagram Tips

1- INTRODUCE OR REINTRODUCE YOUR BUSINESS

Here is how:

2- PRESENT YOUR SERVICES/PRODUCTS

Here is how:

SHOP MY DIGITAL STICKERS

3- SHARE TESTIMONIALS

Here is how:

4- EXPOSE YOUR BUSINESS TOOLS

Here is how:

5- ROOM TOUR

Here is how:

6- BUSINESS ORGANIZATION AND PRODUCTIVITY

Here is how:

7- THE BUSINESS PROCESS

Here is how:

8- INTRODUCE YOUR TEAM

Here is how:

9- SHOW YOUR BUSINESS OUTIFTS

Here is how:

10- BEHIND THE SCENE

Here is how:

WATCH NOW

KEEP READING

CHOOSE WHAT TO POST

EDITING TIME

WRITE AN ENGAGING CAPTION

HASHTAG RESEARCH

TAG ACCOUNTS AND ADD A LOCATION

WATCH NOW

KEEP READING

CHOOSE THE RIGHT USERNAME

SAY GOODBYE TO YOUR “PERSONAL” ACCOUNT

ADD MORE TO YOUR NAME

UPLOAD A COLORFUL AND AIRY PROFILE PICTURE

DON’T FORGET TO LINK OTHER PLATFORMS

WRITE INFORMATIVE AND CLEAR BIO

HIGHLIGHT YOUR BEST IG STORIES

MAKE YOUR FEED AESTHETICALLY PLEASING

WATCH NOW

KEEP READING

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