Social Media


3 must-have social media tools

What is up my Social Media Bosses? Are you ready to learn about the 3 must-have Social media tools?

Today, you will learn what I use to manage and take care of Pinterest. I will also go over the best tool to use when starting on YouTube. I will end this article by writing about the tool I use for every single one of my social media platforms.

So, let’s go!

3 must-have social media tools


I am sure you have heard about this app before today!

If not, where the heck where you the past couple of years?! It’s ok! I am going to explain what is Tailwind, how to use it, and why I think you should use it to manage and grow your Pinterest account.

What Is Tailwind?

Tailwind is a scheduler and manager for Pinterest.

Since recently, Tailwind also offers the same services for Instagram. However, in this article, I will only talk about what you can do with Pinterest.

Basically, with Tailwind, you will be able to plan your pins, weeks in advance! You won’t have to go on Pinterest to manually pin at different times during the day to show Pinterest you are involved and engaged!

Thanks to Tailwind, you can decide the number of pins you want to publish throughout the day. The best part is that Tailwind will publish all those pins for you at an optimized time! Cool, Right?

The Platform can be found online and both Safari and Google chrome has an extension.

Tailwind offers a FREE TRIAL! But, you will need to get one of their subscriptions after 100 pins posted.

You are the only one that will be able to tell if Tailwind is necessary for your Pinterest strategy.

My advice: I’ve used Tailwind for a couple of months and I do not see myself using Pinterest without it! It has been the most helpful tool for my Pinterest growth. I’ve seen my account grow to almost 2 MILLION impressions since using Tailwind.

How It Works?

First, you can decide how many pins you want to pin a day!

Then, you can choose how many times you spend on planning pins.
What I mean is that you can choose to take 10 minutes of your time every morning and plan your pins for the day. Or you can take 2 hours one day and schedule 200 pins at an optimized time until the next week.

It worth a morning to schedule automatic pins for the entire week.
I schedule my pins every Monday to the next Monday.

Here are the things you can do with Tailwind:

Why You Should Use It?

Tailwind will grow your Pinterest Impressions and audience in no time! It will also save you a ton of time for you to focus your energy on something else.


One of the 3 must-have social media tools is TUBEBUDDY.

Ok, to be honest with you, I’ve discovered TubeBuddy not a long time ago thanks to an other YouTuber.

As you might know by now or if you are new on my blog. I’ve started my YouTube Channel about 3 months ago!

On YouTube, I share social media and content creation tips. Basically, I show you how to edit pictures, make logos for free and, give you some Instagram story ideas.

TubeBuddy has been my best friend for Keywords, SEO and more.

What Is TubeBuddy?

TubeBuddy is a chrome extension that will help you rank your videos higher on YouTube Search. 

TubeBuddy is a YouTube partner and is safe to use. 

With TubeBuddy what keyword targeting on your videos. Thanks to the keyword search, you will have a better chance to be found on the YouTube search.

TubeBuddy will also share with you, your SEO (Search Engine Optimization) score each time you are about to publish a new YT video.

It will also help you find the best-related tags to add to your videos and descriptions.

This is not IT! TubeBuddy will analyze your channel and you have the opportunity to compare your channel to other youtube creators.

TubeBuddy is free. However, know that you will be limited. You won’t have access to all the keywords and tags results. You will have a limited number of keywords you can search per day!

Know that if you have less than a 1000 subscribers, TubeBuddy offers a Pro Licence for only $4.99 a month. If you are just started and don’t feel like investing a lot of money for ranking (Let’s be honest, that’s the key), that’s a good deal.

How It Works?

So, every-time you are thinking of a video you want to film. The first step is to open TubeBuddy.

Go on the Keyword Explorer! Then, write your video’s title (including the keyword you want to rank for). 

Click on search and look at the magic! It will give you everything you need to know about this keyword. The search volume, the competition, and it will tell you if this keyword is worth targeting.

Here are examples of what you can do with this tool:

Why You Should Use It?

If you are serious about growing on YouTube and get your channel monetized, you should download and start using TubeBuddy. IT IS THE TOOL THAT WILL HELP YOU GROW!

Even starting with the free version is better than not using it.


I believe this is the first time I talk about Grammarly. I really don’t get why I’ve waited so long to do so!

What Is Grammarly?

Grammarly is a chrome extension that will help you correct significant error while writing something online. It will help you avoid grammatical mistakes.

The tool will also be installed on your computer and you will be able to use it with your different projects.

Grammarly Writing Support

How It Works?

This is pretty simple!

Write your cover letter on Word, for example.

Copy your text and paste it on Grammarly.

The tool will tell you if you miss-spelled, if you forgot a comma, or if you need to use a different word.

Grammarly is free to use but has a premium option. The premium version unlocks every single mistake you make.

Why You Should Use It?

Well, nobody is perfect and mistakes are common.
Grammarly will help you see mistakes you forget and will make you think of a better sentence to write using proper words.

I use Grammarly to write my blog posts, my YouTube descriptions, and my Instagram posts!

Grammarly works also on your phone and your Ipad thanks to their App!

Grammarly Writing Support


You can try Tailwind, TubeBuddy, and Grammarly for free.

It doesn’t hurt to try and see if you are going to like those tools.

Like me, you can get obsessed and won’t be able to work without it.
Thanks for reading about the 3 must-have social media tools.

Justine Lamer.


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The 3 social media scheduling tools, you need to start using

This is not a secret! To grow your Instagram or Pinterest account, you need to be active on the platform, meaning you need to start using those 3 social media scheduling tools.

Scheduling your posts and pins, ahead of time will let you the opportunity to focus on engaging with your followers and create more content.

I used to use NOTE on my iPhone, to write a quick caption on a picture I wanted to share on Instagram.

I always shared the post I just have written because I didn’t know any better.

Now, every time I take a good picture to post on Instagram, I edit it, transfer it to my scheduling tool, write a caption, and look for the relevant hashtags to finally schedule the post for the following week!

Same with Pinterest! I used to do EVERYTHING manually!!

Nowadays, my Pinterest scheduler does everything for me and this is LIFE CHANGING.

Here are the 3 social media scheduling tools, you need to start using.


Let’s start with my favorite scheduling tool: Tailwind!

You need to know that I am a newbie with this social media scheduler, but I love it.

I don’t know about you, but I heard so many good things about this scheduling tool that I needed to try.

BIG PROS: Tailwind is an official Pinterest & Instagram Partner, so you can rest easy knowing your account is safe.

BIG CONS: I only use Tailwind for Pinterest! Why? Because for ONE SOCIAL MEDIA PLATFORM, Tailwind is charging you $14.99/month. If I want to add Instagram, I will have to pay an extra $14.99/month.

I went on their website, and start the one-month free trial.

I found myself a little bit lost at first, but Tailwind walks through everything you need to know with quick videos.

I learned I could pin 25 pins a day in 10 minutes. As well as scheduling the same pin multiple times, with interval days and optimized time, to different boards that will increase traffic to my website!

I also learned a lot about Tailwind Tribes, smart loop, and Pinterest analytics.

After using Tailwind for a month, I have seen a big increase in my Pinterest followers as well as my website traffic.

This is when I decided to go for it!

When my free trial ended, I SIGNED UP FOR TAILWIND PLUS!

Side note: Tailwind does have an App for your phone, but this is nothing compared to the desktop version.


RELATED: 5 best photo editing App of 2020


I have been using Later for a while, and this is by far my favorite Instagram Scheduler!

Like Tailwind, Later is an Instagram and Pinterest partner, so once again your account is safe.

BIG PROS: Later has a FREE FOREVER PLAN, meaning you can use the App for free for one profile, and publish 30 posts per social media platform, per month (Instagram, Facebook, Twitter, and Pinterest.) However, with the free version, you can’t schedule videos!

BIG CONS: Even if you can schedule posts for multiple platforms, I’ve seen myself only using Later for Instagram. I tried to use Later with Pinterest, but it wasn’t as efficient and fast as Tailwind.

Things I love about Later:

  • I paid only $9 per month (Definitely affordable)
  • There is a preview option, drag and drop to make sure your feed is looking good
  • You can schedule your posts on your desktop and on your phone (The App is nice)
  • Write caption with blank break and, find the relevant hashtags for your photos is extremely EASY
  • Auto publish, (YOU DO NOT DO ANYTHING), your account needs to be a business account

It won’t auto-publish with a personal or creator account.

RELATED:  How to design a quote graphic with Over App


The preview app is the first scheduling tool, I downloaded on my iPhone.

At first, I wasn’t using the app to schedule posts. I was using it, to see if the pictures I wanted to post were about to “Look good” beside each other. I wanted my feed to be aesthetically pleasing!

What I would do is edit every single picture and video I wanted to post on Instagram and then, drag them to see what would look the best.

Then, I started to use the Preview App to write notes on each post.

I ended up using it to schedule every single one of my posts on Instagram.

BIG PROS: The preview app is 100% FREE! You can schedule ahead of time, as many pictures, carousels, and videos as you want. Write your caption, find your hashtags, schedule a date and a time, and DONE.

BIG CONS: NO AUTO PUBLISH. The Preview App will only remind you via a notification that it’s time for you to post!

There is no free desktop version! If you love scheduling on your computer, you won’t be able to do it without Preview Premium.

Overall, Preview is a great app to have on your phone.

It will help you make sure you get the perfect Instagram feed, and it’s free!

My scheduling tools have no more secrets for you!

I use those social media schedulers every day, and I am so thankful for them.

It saves me A LOT OF TIME! (To write about them)

Until next time,

Xoxo, Justine.

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Best Photo Editing Apps of 2020

Hello Beautiful People! If You are reading this, it’s because you want to know what are the best photo editing apps of 2020.

I’ve selected my top 5, and I am about to share with you: What do they do?! How to use them?! & How much they cost?!

You don’t need any particular skills to use those apps, only a bit of creativity! So without further due, let’s get into it.


You might already know Lightroom, either you are using it on your phone or your desktop but if you don’t, you MUST know everything about it. Don’t worry, I will explain it to you.

Adobe Lightroom is a photo management and photo editing into a single tool. You can upload your pictures into the app, then you can play with light, colors, effects, details, optic, geometry, crop etc. 

You will be able to manage those photos, create albums and edit your pictures whenever you are ready.

My favorite thing about Lightroom is the presets option. You can save a ton of editing time with Lightroom Presets. 

How? Edit a photo to your liking, then save that exact combination of sliders position for future use on another image.

BAM! Just like that you can make your Instagram feed aesthetically pleasing. 

The desktop version of Lightroom is NOT free, you only get it by purchasing one of Adobe’s Creative Cloud Photography plan. You can get one of their plan on Amazon.

There is a Free Trial available if you are interested on using it on your computer. The Lightroom mobile app is free to download and install without any subscription to Adobe Creative Cloud. However, you will not have full access (But you can still do a lot!)


This is by far my favorite and best photo editing app of 2020. (Design/Edit App)

With Over you can create anything from scratch: Logos, Story Templates, Quotes, Flyers, Birthday cards, Wallpapers and more!! 

The features and tools are ENDLESS. If you don’t have a creative soul, DON’T EVEN WORRY! Over team made thousands and thousands of different templates for every category you can think of. 

You can use one of their templates and from there, make it your own! You can change the fonts, shapes, images, graphics, colors & more.

 I use Over to make wallpapers, customize my Instagram stories and create my Instagram story templates. (Click here to get my Instagram stories templates for free).

The Over App helped me designed my business brand. I’ve made my Logo, Instagram highlights, social media platform covers etc. 

The Over mobile app is free to download & install but you won’t have full access. You can purchase Over Pro at $99.99 for a year or pay $14.99 monthly.


If you are familiar with the App “Plotaverse” then Pixaloop won’t have any secrets for you. Pixaloop is a “move photo” App. (Yes, this is exactly what you think it is). It will bring your photos to life in a video format.You will be able to make the water move as well as the sky and you can also add some cool effects, overlays and/or elements. Enlight Pixaloop is free to download and install .

You will be able to use couple of the features but same as the other apps above, you will need a subscription to get full access. Subscription: $3.99 Unlimited access for one month or $19.99 Unlimited access for an entire year.



Sounds a lot like Enlight Pixaloop? No wonder! Quickshot is a part of the Enlight family. There is 4 Enlight apps but I only use those two.

In Quickshot you will have access to awesome filters, and you will be able to change the sky and add some effects like sparkle or lens flare. The app has also basic features like details, adjust, crop and more.

I do not have any subscription for this app because I believe the free version gives you enough to work with. If you want to get full access, it will cost you $5.99 for a month and $19.99 for the year.

Now, the last but definitely not least App on my List:



If you don’t own this app on your phone then give yourself a favor. Leave my blog, go on your Appstore and DOWNLOAD THE DANG APP.

FOCOS brings DSLR-like photography to your iPhone with big aperture and real bokeh effect, which most photographers have always desired. 

Have you ever wondered how to blur your photo like the portrait mode? or how to blur a background without using Photoshop? Don’t look any further, FOCOS will do all of that for you in a click. 

The app is free to download and install but you will need a subscription to have full access: Monthly subscription $0.99 – Yearly subscription $7.99 – Lifetime unlimited access $12.99.

Thanks for reading about my TOP 5 BEST PHOTO EDITING APPS OF 2020.

Tell me in the comment what app you will download after reading my post?

Until next time. Xoxo.

Justine Lamer, Social Media Consultant.

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