Why Instagram influencers need a website

You might have asked yourself the following questions. Why Instagram influencers need a website? Do I need a website if I have less than 10K followers?

Why invest my time in blogging?

In today’s blog post, I am going to answers those interrogations and more.

You will know all the reasons why Instagram influencers need a website, and you will probably be on your way to make one yourself!

Let’s dive into it:

Why Instagram influencers need a website


Yes, you have an Instagram account, and you probably wrote in your BIO a quick introduction about who you are and what you do.

But can you describe who you are with only 150 characters? I don’t think so.

And, yes, you could write an Instagram post describing a little bit more. But let’s be honest, 70% of people will like your post without reading your text.

Your post will disappear after adding new posts on your feed.

So, having a website with an about page is the best to introduce yourself in detail.

You will be able to add a full description of who you are, what you love to do, buy, promote, etc.

It will be possible to add pictures and videos, make your page look like YOU!

So, that will make you look professional, put together, and trustworthy.


You can’t tell me it doesn’t make sense! You will get more opportunities to get sponsorship or doing a friendly collaboration with your favorites brand if you have a website.

They will be happy to know more about you (thanks to the about page), they will see that you are serious about branding yourself and that you have more than one platform to talk about their products.

So, you should look at a website like a digital resume.

Your website doesn’t have to have 27363pages. You only need a home page (that can be an about page), a blog page (totally optional) but recommended, and a contact page.

A blog page is optional as I mentioned.

However, can you see the opportunity here? What if your blog posts were an extension of your Instagram posts?


Why Instagram influencers need a website? To increase the chance of being seen and get more views. Think about it!

If you do the job correctly and your website is good to go for SEO, people might find website searching for the things you are writing about.

For example, if you are writing a blog post about the Best Minnie Ears of 2020.

So, when people will search for that topic, they will find YOU.

Do you understand what I mean? I mean that once they found your website, they might even start following your Instagram account.

It’s a WIN-WIN.


So, do you need a website if you have less than 10k followers? ABSOLUTELY!

Remember, you will gain followers thanks to your website. The best reason to start blogging.

Why invest my time blogging? Friends, you are already investing your time writing a caption, editing a picture, and finding the write hashtag.

What if you were doing the same without fighting with the Instagram algorithm.

Did you know that creating a website is cheap and easy?

Check out Bluehost + WordPress!

Thank you so much for reading about why Instagram influencers need  a website! I hope that you are on your way to make yours.

Until next time.


Justine Lamer