JUSTINE LAMER

WHAT I DO BEFORE PUBLISHING A YOUTUBE VIDEO

You are here because you want to know what I do before publishing a YouTube video. Having a YouTube channel and staying consistent with your videos is a full-time job.

So, it is important to know what you should do before publishing your videos!

Alright, take your notebook and your pen because I am about to reveal what I do before publishing a video on my YouTube Channel.

WHAT I DO BEFORE PUBLISHING A YOUTUBE VIDEO

1- BE AND STAY ORGANIZED BEFORE PUBLISHING A YOUTUBE VIDEO

So, before publishing a YouTube video, I take time to organize myself using the organization tool Trello.

Trello

If you don’t know what is Trello? You can read my last blog post called how to use Trello.

So, in my organization tool, I’m making lists of things to do before publishing and after publishing.

See example below:

what i do before publishing a youtube video

Checklist

Inside this checklist, I write everything from finding a good title to my future video to create an Instagram post to promote after publishing.

Today, I am feeling generous! I wanted to share with you my before publishing a YouTube video checklist!

You will be able to download the PDF at the end of this blog post!

2- TITLE AND KEYWORD SEARCH

TubeBuddy

Did you know that the most important part of your video is the title and the keywords you are about to use to rank on YouTube search?

So, to double my chances of getting views. I am using the keyword Explorer provided by TUBEBUDDY.

If you want to know more about TubeBuddy for YouTube, click here.

3- A PRETTY THUMBNAIL

Yes, thumbnails needs to be pretty.

Think of your behavior when you are going to YouTube to look for something.

Did you notice that you always click on the thumbnail that looks good?

So, make sure your thumbnail is light, airy, colorful, and PRETTY!

Over

To edit my thumbnail, I am using the app called Over.

So, read how to make the perfect YouTube Thumbnail.

In this blog post, I am showing you how I create mine. This is a step by step tutorial.

4- DESCRIPTION AND TAGS

Description

I always write a description below my videos.

So, I would start by repeating the title and give more details about what people are about to learn watching my video.

Then, I will link every product or service I mentioned in the video.

You can also add your social media platforms, website, or links to other relevant videos.

what i do before publishing a youtube video
Grammarly Writing Support

Tags

Once I wrote my description, I will add some tags.

Tubebuddy helps me find the most relevant ones.

But first, I will make my title be a tag as well as the keywords I’m targeting.

5- CARDS AND END SCREEN

what i do before publishing a youtube video

Cards

What’s a card in a YouTube Video: Cards are interactive elements added to YouTube videos that can be used to promote videos, playlists, websites, merchandise, or channels.

I usually add 2 relevant videos and a playlist!

what i do before publishing a youtube video

End Screen

What’s an end screen? An End Screen (also referred to as an “End Card” or “Endslate”) is a YouTube feature that appears in the last 5-20 seconds of a video. YouTubers can use their end screen to promote videos, playlists, merchandise, and external websites.

In my end screen, I like to add three relevant videos, to guide people into watching one of my other videos, and a subscribe button.

what i do before publishing a youtube video

6- SUBTITLES

So, I started adding English subtitles to my videos (even so my videos are in English) for two reasons.

Reason number one

Not everyone can hear! So, I love the idea of my videos being enjoyable to everyone.

Reason number two

I’ve seen myself watching videos on YouTube recommended pages because people added subtitles into their Intro.

So, I believe subtitles can help people click on my video preview, if they like what they start reading.

what i do before publishing a youtube video

And that’s it, guys! This is what I do before publishing a YouTube Video.

But don’t leave yet.

Don’t forget to pick up your FREE BEFORE PUBLISHING A YOUTUBE VIDEO CHECKLIST.

Thank you for reading,

See you soon!

Justine Lamer

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