WHY YOU SHOULD SWITCH TO A PINTEREST BUSINESS ACCOUNT

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If you are reading this, it’s because you want to know why you should switch to a Pinterest business account.

Right now, you are probably using Pinterest for fun. Or wondering what’s the difference between a personal account and a business one.

Yet, you still using Pinterest as a personal account. You don’t get the chance, to explore all the features that a business account is offering.

So, today, we are going to go through why you should switch to a business account, and how to use Pinterest for your business.

Let’s get into it.

REASON NUMBER ONE OF WHY YOU SHOULD SWITCH TO A PINTEREST BUSINESS ACCOUNT

CLAIM YOUR WORK!

Well, when I say your work I mean, every online content that you made.

With a Pinterest business account, you are going to be able to claim your website.

So, every piece of content you start pinning from your website like your blog post, services, and/or products you are selling, will be already linked to your account.

Don’t have a website? No problem.

With a Pinterest business account, you can claim other platforms. Like, an Instagram account, an Etsy shop, and a YouTube Channel!

WHY YOU SHOULD SWITCH TO A PINTEREST BUSINESS ACCOUNT REASON NUMBER 2

GET ACCESS TO PINTEREST INSIGHTS!

This is my favorite feature and the most important one.

When you decide to use Pinterest for your business. Looking at your analytics is essential!

Thanks to those insights, you will be able to determine, who’s your audience.

Thus, you will know in detail, who they are, what pins they are looking at, and what categories have the most view.

Taking the time to understand your analytics, will help you come with a strategy.

You will see what are the pins that help you grow your account.

Then, you will keep making those kinds of pins to keep growing your audience.

AND FINALLY, REASON NUMBER 3

GROW YOUR AUDIENCE

Who does not want to grow on social media?!

The amazing thing about Pinterest is that the platform is a social media but also a search engine.

Don’t tell me that, if someone searches “DIY home decor for beginner” you will not want them to see your pins and repin your work.

Your content has a better chance to be seen and reshare if your account is a business account and not a personal one.

HOW TO SWITCH MY ACCOUNT TO A PINTEREST BUSINESS ACCOUNT

NEW ACCOUNT

So, you can decide to keep your personal account because you want to add Randoms and personal pin.

In that case, I would recommend, to make a brand-new business account.

To do so, you will have to log out and create a new business account.

At the very bottom, you will find a section that says: CREATE A BUSINESS ACCOUNT.

From there, follow the steps and claim your website, shop, and other social media platforms.

SWITCH ACCOUNT

If you already have been pinning a lot of your own content on the platform. I suggest you, switching to a business account.

Yet, if you have a lot of personal pins that you don’t want to share with your audience. Simply move those pins to a secret board.

To switch account: CLICK HERE

HOW TO USE PINTEREST FOR YOUR BUSINESS

I will dedicate an entire blog post about how to use Pinterest for your business.
But since you are switching to a Pinterest Business account, you need to get started.

Once you claimed your website and more.

Start creating boards that will be relevant to your niche and content.

Then, go on your Instagram and/or YouTube channel, and start pinning your content to these relevant boards you created.

Wait a couple of days and go check your analytics, and look at what pins are the most popular!!